Design Thinking for Anti-Shop Theft: How College & University Students Designed Impactful Campaigns

How can Design Thinking make an anti-shop theft poster more impactful?In this SPF and NCPC project for college and university students, we started with real experiences and emotions before moving into core messages, visual metaphors and our See, Think, Feel, Do framework. The result was a design process rooted in human insight, not just aesthetics.