Why User Research Should Come Before Ideation in Design Thinking

What happens when we stop designing activities for seniors and start designing meaningful roles with them? Open Village shows how user research helped reframe an underused nursing home garden into an ecosystem of contribution, purpose and community participation.

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Open Village: A Community Model for Purposeful Ageing and Intergenerational Engagement

In many nursing homes, seniors are well cared for, but daily life can still become passive. Open Village was created to change that. It is a community-based model that helps seniors take on meaningful mini jobs with progression, while opening the nursing home to schools, volunteers, families, and partners through purposeful community engagement.

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